New media screens at Lacoste Covent Garden
We’re just back from London where we returned to Lacoste Covent Garden following the successful install and launch of their new store earlier in the year.
We were back to install some new LED screens which replaced the existing graphic backdrop positioned in the store entrance way.
The screens were introduced to enhance the visual impact of an already stunning store, displaying stylish and dramatic video content; designed to capture the interest and imagination of both passersby and those entering the store.
Working with Lacoste’s Italian hardware supplier, we installed the new feature-piece over two nights, ensuring zero-disruption to business and shopper experience during the day.
When a store goes live, it’s just the start of that retail environment’s life and we are delighted to remain involved in the continuous improvement of Lacoste Covent Garden.